Perception of Wireless Cost and Plans

June 18, 2024

As Statistics Canada Consumer Price Index (CPI) data showed last month, wireless prices fell 26.6% in the 12-month period that ended this April. Zoom out further and we see that wireless prices are down 32.5% over the past three years, and 49.5% over the past five years.

Cell service prices have essentially fallen by one-quarter over the past year, one-third over three years, and one-half over five years. (Internet access service prices are also down nearly 10% over the past year, but that’s a topic for another post.)

It’s no surprise consumers are starting to tout the benefits of falling prices.

In a new Canadian Telecommunications Association-commissioned poll released this morning, Abacus Data reports that 86% of Canadians who switched wireless plans over the past year said their new plan gives them better value.

Among those who switched, the poll found:

  • 63% said they were paying less while getting more or the same services under their new wireless plan than their previous one.
  • Another 17% said they were paying the same for additional services and features that weren’t a part of their previous plan, such as additional data, higher speeds, enhanced coverage, increased international calling and/or texting, or increased international roaming.

While the cost of most goods and services have increased over recent years, the telecom industry has played a key role combating rising prices. That’s why Statistics Canada has cited telephone services as a top-five leading downward contributor against inflation in each of the past 12 months.

At the same time, telecom operators have continued investing heavily in their networks, allowing them to expand their coverage and provide faster service speeds. In a new report we commissioned that was released yesterday, PwC noted that Canada’s infrastructure-based service providers invested $11.4 billion in capital investments to expand and enhance their networks in 2023. This amounts to a reinvestment rate that’s 42.6% more per subscriber, on average, than peer service providers in the U.S., Japan, Australia and Europe.

Through substantial investments and healthy competition, the Canadian telecom industry is lowering prices while consistently improving coverage, quality and speed. Canadian consumers are reaping the benefits of improved connectivity at lower prices.

To read the full report on the Abacus Data survey, titled Perception of Wireless Cost and Plans, follow the link here: https://abacusdata.ca/canadian-mobile-wireless-sector-providing-lower-prices-and-greater-value-to-canadians

To read the full PwC report, titled Driving Canada’s productivity: The impact of the telecom sector and its role in improving productivity, follow the link here: https://canadatelecoms.ca/wp-content/uploads/2024/06/Driving-Canadas-Productivity.pdf.

Empowering Canada’s Digital Future: The Role of Telecom Investments in Boosting Productivity

June 17, 2024

The telecommunications sector in Canada is doing more than just keeping us connected. According to a new report by PricewaterhouseCoopers (PwC), commissioned by the Canadian Telecommunications Association, the telecom industry is a major contributor to Canada’s economy, directly adding nearly $81 billion in GDP to the Canadian economy and supporting almost 782,000 jobs across various industries in 2023. Looking forward, PwC estimates that enhanced connectivity, including the rollout of 5G networks, is poised to deliver an additional $112 billion to Canada’s GDP by 2035. The report further highlights the sector’s role in fighting inflation and its importance in improving Canada’s lagging labour productivity.

Declining Prices through Investment-Driven Competition

Telecom providers in Canada have been continuously investing in their networks, with $11.4 billion in capital expenditures in 2023 alone. This investment amounts to an average reinvestment of 17.9% of service revenues in 2023, exceeding the average reinvestment rates in the U.S. (14.6%), Australia (11.7%), and Europe (13.6%). It also represents 42.6% more per subscriber, on average, than the investments of Canadian service providers’ peers in the U.S., Japan, Australia, and Europe.

These investments are happening despite a steady decline in telecom prices. From March 2023 to March 2024, cellular and internet service prices fell by 26.2% and 15.5%, respectively. This trend is beneficial for consumers and underscores the sector’s commitment to providing increasing value while expanding coverage to more Canadians.

Boosting Canada’s Productivity

The Bank of Canada has sounded the alarm regarding Canada’s lack of productivity growth in recent years and its negative impacts on Canada’s economic growth and prosperity. Boosting Canada’s productivity requires continued capital investment to provide workers and businesses with the tools and technology they need to improve efficiency and output, improving workers’ skills, and using capital and labour more efficiently.

There is a positive correlation between investing in telecommunications infrastructure and growth in labour productivity. Telecommunications provide the foundation for the digitization of our economy, which allows industries to increase output more efficiently. To realize these productivity gains through increased digital infrastructure investment, it is important to maintain a healthy telecom sector that is capable of making the necessary investments to meet the economy’s connectivity demands and support the growth of the digital economy.

The Need for Supportive Regulation

Despite the telecom sector’s impressive contributions, challenges remain. Decreasing prices, high borrowing costs, higher network costs, increased competition from multinational OTT players, and climate-related risks are just a few of the headwinds that telecom providers face. To maintain the telecom sector’s capacity to make the level of investment necessary to continue to drive economic growth, increase Canada’s labour productivity and deliver positive consumer outcomes requires supportive regulatory policies. Regulatory frameworks must offer sufficient incentives to encourage private sector investment in innovation, foundational technology and infrastructure, and should be predicable, transparent and equitable.

Conclusion: A Call to Action

As the PwC report highlights, the Canadian telecommunications sector is integral to the country’s economic health and future productivity. Continued investment in digital infrastructure not only boosts connectivity but also underpins broader economic growth, increased productivity, and global competitiveness.

For Canada to fully realize its productivity potential and sustain economic growth, a regulatory environment that supports and encourages ongoing investment in telecom is crucial. By fostering such an environment, Canada can combat stagnating productivity and ensure that its economy remains dynamic and competitive in the years to come.

For more insights, read the full PwC report, Driving Canada’s Productivity: The Impact of the Telecom Sector and Its Role in Improving Productivity at https://canadatelecoms.ca/wp-content/uploads/2024/06/Driving-Canadas-Productivity.pdf.